Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/03704_Field_PRMM T12.txt

Text File | 1996-04-10 | 534b | 12 lines

With TV, Shakespeare’s “All the world’s a stage,”
flips into “all the stage is a world,” in which there
is no audience and everybody has become an
actor, or participant. When one says that “the
medium is the message,” it is to point out that
every medium whatever creates an environment of
services and disservices which constitutes the
special effect and character of that medium.

Marshall McLuhan, “A Last Look at the Tube,”
Marshall McLuhan: The Man and His Message ,
(Golden, 1989) p. 196.